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Continue ShoppingCreate affirmations based on the goals you have set. Affirmations are great tools to help overcome fear, build confidence, inspire, motivate, and encourage. The purpose of an affirmation is to support your actions, shift your thoughts and emotions, and help keep you in a positive place. Think of an affirmation as being your cheerleader, a fan, and a voice of encouragement. They will inspire, motivate, and help you remain confident when you use them.